Brands, websites, and products, from first idea to launch. New tools make building faster than ever. Knowing what’s worth building, and seeing it through, comes from 15 years of doing it.
Currently at PhyGrid in Dubai, building the tools that digitalize physical retail.
What I focus on
Branding & Identity
Logos, identity systems, and brand guidelines, plus the motion and video that bring them to life.
Web & Product Design
Sites, apps, and the design systems behind them, designed and built end to end so they hold up as they grow.
Real-World Products
Software for retail and public spaces, taken from concept through hardware testing to rollouts worldwide.