Branding & UI designer. Over 15 years I've moved from designing brands to interface design to shipping products for retail technology that people actually use.
Currently at PhyGrid in Dubai, building the tools that digitalize physical retail.
What I focus on
Branding & Identity
Identity design, creative direction, logo systems, motion, video editing, web and app. Brand expression across every format.
Product Design & Systems
End-to-end ownership. Libraries and documentation that keep platforms and teams in sync.
Retail Technology
Interfaces for physical retail environments - screens people interact with in stores and public spaces, not just on their desks.