Now Cooking
Logo design for an online cookware and housewares retailer.
Overview
Now Cooking is an online retailer of housewares - cooking tools and gadgets, bakeware and cookware, linens and barware - aimed at home cooks, professional chefs, and anyone with an interest in food, barbecue, serving, and entertaining. The shop runs primarily on eBay, with active expansion onto Amazon and a standalone storefront on the way.
Strategy
A simple, high-contrast mark: a single spoon centered on a rounded rectangle, finished in warm orange-to-pink gradient that reads clearly at thumbnail size across eBay and Amazon listings.
Deliverables
Logo design.
Tools
Adobe Illustrator