Hub
Logo design for a Salesforce integration tool.
Overview
Hub is an integration tool for Salesforce users, built to connect a Salesforce instance with the wider ecosystem of services and databases living in the cloud. The product's guiding principle is restraint: integration that does less, with the simplest possible setup and a UX that stays out of the way.
Strategy
The mark turns the central "hub" idea into a dandelion - a single source with light, radiating elements connected back to it. The botanical reference softens what could otherwise read as a rigid technical icon, and the lightness of the form mirrors the product's "do less" intent. Connectedness without weight.
Deliverables
Logo design.
Tools
Adobe Illustrator