Rabbut
Logo design for an email marketing tool for writers.
Overview
Rabbut is an email marketing tool built specifically for bloggers and writers on Medium and WordPress. The product is intentionally narrow: collect email addresses, send newsletters, and stay out of the way. Less a marketing platform, more a quiet utility for content creators who want to keep in touch with their readers.
Strategy
The mark pairs a rabbit silhouette with a broadcast/RSS-style signal radiating out of it - one shape for the brand name, the other for what the product does. Together they read at a glance: a small, fast creature pushing content out to its audience.
Deliverables
Logo design, stickers.
Tools
Adobe Illustrator