Revive
Logo design for an eco-friendly outdoor apparel brand.
Overview
Revive is an eco-friendly apparel brand built around a simple premise: clothing made for the outdoors should also help protect the places people wear it in. The line targets adventurers and outdoor enthusiasts - people who treat the natural world as more than scenery - and ties the brand's purpose directly to its product.
Strategy
The mark captures the circular logic of eco-friendly apparel - reuse, regrowth, return - through a looping geometry that reads as a cycle without being literal. A small tree anchored at the center signals the audience: people who spend their time outdoors and care about keeping it that way. The two ideas land in one mark, communicating both the brand's purpose and its target audience together.
Deliverables
Logo design.
Tools
Adobe Illustrator