Nemondo

Brand identity for a decentralized finance platform.

Nemondo 2017

Overview

Nemondo is a platform offering decentralized financial services, giving users direct access to tools and products typically gatekept by traditional banking. The brand had to feel credible enough for financial workflows while still signaling openness and the peer-to-peer logic at the core of the product.

Strategy

The mark leans on blocky, geometric forms - hard angles, flat faces, no soft curves. The geometry gives the logo visual weight and structure, which lands credibility for a financial tool without falling back on the usual fintech clichés.

Deliverables

Logo design, stationery, business cards, social media graphics.

Tools

Adobe Illustrator, Adobe Photoshop

IdentityStationery