Unicorn Kid
Brand identity for a family-care platform.
Overview
Unicorn Kid is a platform for family caretaking - a single place for parents to find and book everything around raising a child, from qualified babysitters and nannies to pediatric clinics, therapists, and other healthcare providers. The app's job is to reduce the constant juggling of phone numbers, referrals, and word-of-mouth recommendations into one trusted, searchable space.
Strategy
The brand had to read as soft, playful, and distinctly app-like - warm enough for parents to feel at ease handing over the logistics of childcare, and confident enough that the product itself feels professional. The mark leans on rounded shapes, gentle coral-to-pink gradients, and generous curves, with a small character detail to keep it from feeling sterile. The same language carries across app icons, web, and social templates, so the brand reads consistently whether seen on a home screen, a business card, or an Instagram post.
Deliverables
Primary logo and logo family, logo animation, icon set, website, stationery, social media graphics.
Tools
Adobe Illustrator, Adobe Photoshop, Keyshape